Media
Multicultural Women in Media: Creating Space to be Seen and Heard [PODCAST]
We will share strategies for how to confidently overcome the challenges of sexism, ageism, racism, the fear of failure, as well as the lack of representation, funding, and support in their fields. These trailblazing female entrepreneurs will not only share their stories, but also how they're using their trending publisher and creator platforms to share the stories of other female entrepreneurs who are working hard, loving hard, and creating a sisterhood to help break down barriers in their industries.
In-Content Ad Placement Combined with Traditional TV Campaigns Can Increase Brand Reach by 44 Percent [REPORT]
Mirriad announces its latest whitepaper: The Lost Audiences - Regaining Control. The paper highlights in-content advertising as a continually growing avenue for brands and advertisers to engage with audiences in an impactful and non-disruptive way, and explores how companies can recuperate lost GRPs and expand reach via the use of in-content advertising.
Canela Media sets date for 2022 NewFront Presentation
Canela Media will host its virtual NewFront presentation on May 5th at 1:00 pm ET during IAB NewFronts. Hosted by Canela Media’s Founder and CEO Isabel Rafferty, the virtual upfront will unveil the new products and original content opportunities on Canela.TV’s slate for 2022 and beyond and showcase how advertisers can tap into the diversity and scale of U.S. Hispanic audiences.
Hispanic American Wealth Surges in Record Time
Hispanics are capturing a piece of the American dream as a record number of Latinos move into the middle class. It is estimated that by 2030, the number of Hispanics in the United States will increase from 18% to 30%. As the population has grown, the poverty rate among Latinos has dropped to the lowest levels in recorded history, according to Census data. Median income, however, continues to rise. Hispanics are becoming an immigrant success story similar to those of Irish, Italian, and Asian descent who’ve chosen to settle and thrive in the U.S. Income Growth
What Your Agency Needs To Know About Opportunities In The Metaverse
Most people still have only a vague idea of what the metaverse is — and this shallow understanding only seems to feed the sense of urgency and fear of missing out on opportunities in the metaverse. by Mark Duval - The Duval Partnership
Young women are out-earning young men in several U.S. cities
Women in the United States continue to earn less than men, on average. Among full-time, year-round workers in 2019, women’s median annual earnings were 82% those of men.
Rise in Women on Boards of VC-Backed Private Companies
Him For Her and Crunchbase released the third annual Study of Gender Diversity on Private Company Boards which revealed that women now hold 14% of seats on the boards of the most heavily funded private companies.
UEFA Champions League Quarterfinals Round on Univision, TUDN, and Galavisión Networks
Thrilling First-leg Action Includes Manchester City vs. Atlético de Madrid, Benfica vs. Liverpool, Chelsea vs. Real Madrid, and Villarreal vs. Bayern
2022 Digital media trends: Toward the metaverse [REPORT]
This year’s Digital media trends survey revealed that media companies in the United States are now feeling more turbulence from the deeper currents shaping consumer behavior. After 15 years of growth, streaming video on-demand (SVOD) services have successfully unbundled video, lowered costs to consumers, and ignited fierce competition among providers. Top SVOD services are consolidating content and taking the competition for subscribers into global markets. But they face greater pressure to attract and retain subscribers who have grown savvier about their subscriptions and more cost-conscious.
U.S. Advertisers Spend $1B Per Month on OTT
As traditional linear TV consumption continues to decline, OTT streaming providers such as Hulu, Pluto TV, Tubi, Peacock, and Paramount+ have seen significant growth, making them a go-to for advertisers and brands to reach audiences as they cut the cord.
Over Two-Thirds of the Nation’s Counties Had Natural Decrease in 2021
In 2021, all counties in Delaware, Maine, New Hampshire and Rhode Island experienced natural decrease. Some counties also experienced population declines attributable to migration. Counties with net international migration loss (more people moving out of than into the country), were most frequently found in California (41.4%), Oregon (27.8%) and Mississippi (23.2%). States with the highest percentages of counties with net domestic migration loss (people moving from one area to another within the United States) were Alaska (80.0%), Louisiana (71.9%) and Illinois (65.7%).
The Immigrant Archive Project collects the stories of coming to call the U.S. home [PODCAST]
The Immigrant Archive Project, a collection of oral histories from the nation's immigrants, will be housed at the Library of Congress. NPR's Debbie Elliott speaks to archive founder Tony Hernandez.
U.S. Online Audio Listening Grows and Podcast Habits Reflect a Return to Work and School [REPORT & INFOGRAPH]
Seventy-three percent of the U.S. 12+ population (an estimated 209 million people) have listened to online audio in the last month, up from 68% in 2021. This jump was primarily driven by listeners age 35+, as the number of those age 35+ who listen to online audio monthly increased by 13% year over year. Weekly online audio listening also rose to 67% of the U.S. 12+ population, up from 62% in 2021.
UNC-Chapel Hill and Winston Family Foundation launch national center to study effects of technology, social media on child brain development
A new research center at the University of North Carolina at Chapel Hill will examine the long-term effects of technology and social media use on teen social and emotional development
Financial Issues Top the List of Reasons U.S. Adults Live in Multigenerational Homes [REPORT]
Multigenerational living has grown sharply in the U.S. over the past five decades and shows no sign of peaking.
“El Chavo del Ocho” – Returns to Screens with Eugenio Derbez
DishLATINO announced the launch of its “Latino Like You” campaign. This campaign starring actor Eugenio Derbez and beloved icon El Chavo del Ocho recognizes and celebrates the upward trajectory of Latinos around the world.
Luis Patiño named CEO of Austin PBS
Luis Patiño has been named the new Chief Executive Officer of Austin PBS. Luis, former President and General Manager of Univisión Los Angeles, joined the station on Monday, March 21, 2022.
US time spent with social increased in 2021, but growth was slow
The forecast: Growth in time spent with social networks among US users will taper to 94 minutes in 2023 following a huge uptick in 2020. This comes after US social network users spent an average of 97 minutes per day on the platforms in 2021, a gain of 2.5 minutes over 2020.
Women Are More Likely to Consider Buying from Brands with Good Track Records on DEI
Brands today are keenly focused on diversity, equity, and inclusion initiatives both internally—with strategies to ensure a more equitable and diverse workforce—and externally, with consumer-facing initiatives to create products and advertising that are more inclusive of a diverse America. And a big part of America’s diversity is female.
EL SHOW DE OMAR Y ARGELIA JOINS THE MORNING LINEUP AT MEGA 96.3 KXOL LOS ANGELES
Spanish Broadcasting System, Inc. and Mega 96.3 FM announced "El Show de Omar y Argelia" will be broadcast live on Mega 96.3 KXOL weekday mornings from 6:00 am PT to 10:00 am PT. Hosted by the husband-and-wife team of Omar Velasco and Argelia Atilano, the show joins Mega's robust morning lineup following almost two decades on broadcast radio. The show will also be syndicated nationwide and Omar y Argelia will be hosting engaging podcasts for the Latino community.
