MundoFox launched. The launch positions MundoFox as the newest player in the Hispanic media marketplace.
Television
Latino Stars make their debut on USA Networks.
The summer of USA is getting “muy caliente” with the former Telemundo superstars guesting on two of the network’s most buzzed about and highest rated summer series, ROYAL PAINS and BURN NOTICE.
Networks Struggle to Appeal to Hispanics.
Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” among the highest-rated scripted shows on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl.
CBS hoped to have a cross-cultural hit with “Rob,” starring Rob Schneider, right, but the show’s reliance on stereotypes was criticized by its intended audience.
Courtesy of New York Times
Antionette Zel to run Comcast’s El Rey Network.
El Rey Network, the new general entertainment cable network geared towards young Americans that will launch at the end of next year, announced that its CEO is Antoinette Alfonso Zel.
I Want my IPTV! The Growth of the Connected Television.
As new ways to consume media give viewers greater choice of how, when, and where to watch, an old standby—the television—is making headway in the race for market cachet. Available on HispanicCMO.com
Ricky joins Telemundo.
Universal Television has signed a talent holding deal with multi-platinum recording artist Ricky Martin to develop and star in his first network television series and specials, it was announced by Bela Bajaria, Executive Vice President, Universal Television.
