According to deadline.com, Fox unveiled the first on-air promo for MundoFox, the upcoming Spanish-language broadcast network backed by Fox International Channels and Colombia’s RCN Television Group.
Television
Bud Light & Subway sign on to branded integrations on Telemundo’s ‘Corazón Valiente’.
Building on the success of prior integrated partnerships with Telemundo, Bud Light and Subway restaurants return to the network to bring their products to life through customized branded in-show experiences including characters consuming and enjoying Bud Light at key moments in the storyline and a plot highlighting Subway restaurants’ Fresh Fit menu and new breakfast offerings.
TV Dramas account for most Primetime viewing, timeshifting & ad spend.
Television viewers in the U.S. have more choices than ever, both in terms of how and where they tune in and in what they watch. In the first of a three-part insight series, Nielsen looked at viewership and advertising across five traditional primetime genres and found that dramas account for the largest share of viewership, timeshifting and ad spend, while reality programs claimed the largest share of product placements.
Cholito hipsters
Last month I attended one of the best parties in L.A. No, I’m not talking about the Oscars. I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea. But by partnering up with LucasFilm, Brisk was able to offer another element of intrigue at its party: an exhibition of art conceived by emerging, young artists, and based on the iconic characters from the “Star Wars” film.
NUVOtv gets ready to ‘Stand Up & Deliver’ with Comedy.
NUVOtv announced plans to develop a more robust slate of comedy series and specials to be added to its current programming line-up. The announcement was made today by Bill Hilary, the network’s recently-appointed head of programming.
Vme TV Network affiliates raise concerns on how sponsors are recognized.
Vme TV Network (VME) is affiliated with public television stations, the network must adhere to certain Federal Communications Commission (FCC) guidelines regulating the ways in which it recognizes sponsors.
nuvoTV to unveil results of propriety Nielsen study at Upfronts.
nuvoTV announced it will present unique insights from a new proprietary Nielsen research study at its upcoming series of upfront events to be held in Los Angeles (March 27), Chicago (April 17) and New York (April 24). The research study’s results will provide an in-depth look at the nuvoTV viewer and Bi-Cultural Latino (BCL) consumers, who represent over 72% of a $1 trillion dollar Hispanic marketplace.
