News
U.S. Soccer Foundation renews partnership with Telemundo
The U.S. Soccer Foundation is extending its partnership with NBCUniversal Telemundo Enterprises as the official Spanish-language media partner for the second year. The announcement will be shared today at the “Unstoppable Women in Sports: Changing the Game Together” event at Telemundo Center as part of the network’s ongoing celebrations of Women’s History Month under this year’s campaign: “Change the Game” (Cambia el Juego). The renewed partnership spotlights the organizations’ long-standing commitment to encourage Latino girls and boys to live healthy and happy lives through soccer, especially in under-resourced communities.
Although Inflation is Moderating, Food Costs Remain High, and Consumers Continue to Shift At- and Away-from-Home Eating and Spending Behaviors as a Result
Last year, food inflation at retail and foodservice exceeded levels reached during the Great Recession. Even with inflation currently moderating, higher food prices will continue influencing consumers’ spending and eating behaviors this year, reports Circana, formerly IRI and The NPD Group.
Everyone’s Obsessed with AI… But Don’t Forget the Humans
AI is taking over the internet, and what feels like the world lately. While generative AI tools like ChatGPT and DALL-E continue to grasp consumers' attention, AI has been used for many business applications in digital media and marketing. With 83 percent of companies claiming that AI is a top priority in their business plans, business leaders must not forget the most important part to integrating training and enhancing the output of AI tools: the human element. If business leaders fail to recognize its significance, they run the risk of losing consumer interest.
Unexplainably Low Incidences? How Tropicalization Increases Participation Rates
In the market research industry, incidence refers to the proportion of people in a population who meet the requirements to participate in a specific study. For example, if a study seeks people who have purchased a particular product in the last six months, incidence would be the percentage of people in the total population who meet this criterion.
Monica Lozano
Monica C. Lozano is a powerhouse – before serving as President and Chief Executive Officer of College Futures Foundation, she had a highly successful career in media. She was editor and publisher of La Opinión, the country's leading Spanish language daily newspaper, and then went on to become CEO of the parent company, ImpreMedia. Under her leadership, the company evolved into a multi-media content company while staying true to its mission of informing, educating, and empowering the Latino community.
Rossana Rosado
Rossana Rosado spent over 30 years in the media industry as an executive and award-winning producer. She was the first female CEO, Editor, and Publisher of El Diario La Prensa, the oldest and largest Spanish-language newspaper in the country. During her career in Journalism, she was drawn towards the stories of society's most vulnerable and was inspired to become a champion for social and economic justice. In doing so, she ensured the rapidly growing Latino community had access to the critical news and information - in Spanish - that was necessary to stay abreast of the times and advance in society.
Barrio Chino [VIDEO]
The amazing history of Latin Asians in the Americas—barrio a barrio—as told by chef and author Armando Tam
This Women’s History Month, the team at d expósito & Partners paid tribute to the many Latina Leaders in Hispanic advertising and media with a social media series.
This Women’s History Month, the team at d expósito & Partners paid tribute to the many Latina Leaders in Hispanic advertising and media with a social media series. The DEX team saw it as an important time to acknowledge the leadership, courage and contributions of these fearless women, as well as celebrate their accomplishments in a way that inspires the next generation of multicultural advertising professionals in order to continue promoting progress.
ALICIA CONILL
We begin our Women’s Month series featuring a pioneer who could arguably be considered the Madrina (Godmother) of Hispanic advertising in the US: Alicia Conill. Alicia began her advertising career in Cuba in the late 1950s, as live announcer talent for an agency in Havana, called Mestre Conill. After the Cuban Revolution, she became a Cuban exile in NYC, where she worked as Creative Director for the William Estey Company, on client campaigns for Latin America. In 1968, she and her husband, Rafael Conill, founded Conill Advertising, one of the pioneering agencies in Hispanic marketing that ushered in clients like McDonald’s, Coca-Cola, Campbell’s Soups, Amtrak, and many others. Conill Advertising would go on to be the largest U.S. Hispanic agency in that era.
NORMA ORCI
“In the ‘80s, there was a resistance among marketers to learning a new culture, learning a new language, and learning new forms of media” shared Norma Orcí with the LATimes in 2017. “We are facing a similar situation now.” Norma is a highly respected industry veteran and trailblazer, who co-founded La Agencia de Orcí with her husband, Hector, in 1986. Together, they saw an opportunity to create a positive impact when the U.S. government aimed to encourage millions of undocumented immigrants to come forward and obtain citizenship, and La Agencia de Orcí was awarded the task of creating a campaign to mobilize the community.
TERE ZUBIZARRETA
The life of Tere Zubizarreta was an exemplary story of The American Dream. She started her career in advertising in the 1970s with no college degree, working as a secretary at McCann/Marshalk Advertising. In 1976, she founded her own agency, Zubi Advertising, with limited resources, including a borrowed desk, telephone and typewriter, and a $465 retainer from her first client. As her agency grew and prospered, she would be joined by her children, Joe and Michelle. Under their leadership, the agency would grow to over 100 employees with revenue surpassing $200 million in billings and would eventually be acquired by WPP.
AIDA LEVITAN
Today, we’re excited to share the story of another incredible and highly accomplished Latina: Aida Levitán. In 2017, she became the first and only Cuban-American female board chair for a U.S. commercial community bank. Now that’s impressive, but there’s more. Just 4 years later, she took U.S. Century Bank public! As a result of her service and this accomplishment, in 2022 Forbes selected Aida as one of their “50 over 50,” a list of top female business leaders, entrepreneurs and financiers, curated in collaboration with Mika Brzezinski from MSNBC’s Morning Joe.
Ad Industry Launches Effort to Revise New Standard Terms & Conditions for Digital Advertising
Launching in April 2023, the leading industry trade bodies will create a joint Task Force to include all stakeholders including advertising agencies, marketers, publishers, and ad tech companies.
Warner Bros., Discovery U.S. Hispanic, GroupM & Cocina Media cook up EL TOQUE DE AARÓN
Warner Bros. Discovery U.S. Hispanic announced its latest content partnership with GroupM and COCINA Media, a multicultural owned-and-operated content and digital media company, to bring high-quality, culturally-relevant programming created for Hispanic audiences in the United States.
Tajín Launches New Campaign to Promote Its Mild Hot Sauce and Chamoy Sauce
Tajín International Corp, the company behind the popular Tajín Clásico Seasoning, has recently launched a new campaign to promote its Tajín Mild Hot Sauce and Tajín Fruity Chamoy Hot Sauce. As the number one chili lime seasoning in both the U.S. and Mexico, Tajín is looking to expand its presence and showcase the distinct flavor profile of its sauces.
Successful Marketing Spend Management: It Takes a Village
More than one hundred years have passed since Mr. Wanamaker shared this perspective on his firm's advertising investment and his words are as true today as they were when he uttered them in 1919. One could rightly argue that the accelerating rate of change, the dizzying array of message delivery choices, advances in technology, the growth in ad fraud, and an increase in regulatory oversight have only further complicated the challenge of optimizing marketing and advertising spend.
In the Race to Standardize TV Measurement, Data Is the Only Safe Harbor
The advertising industry is under a microscope. With the economic uncertainty facing the industry, every ad dollar counts. Marketers are facing the challenge of having to prove that each dollar spent is getting a return and that campaigns are performing to their maximum potential.
EstrellaTV’s ‘TENGO TALENTO, MUCHO TALENTO’ returns on MONDAY, APRIL 17 AT 9 P.M./8 P.M. CT
Season 27 to air Monday-Thursday; Record Number of Contestants Audition to be part of Season 27; Over 20 cities hosted In-Person Auditions, in addition to Virtual Auditions
What Is TV? [REPORT]
Today, in 2023, what is TV? And, from that answer, what are the implications for marketers? The Video Advertising Bureau (VAB)'s newly released report, What Is TV? A Modern Look At How Consumers Define TV, gets to the heart of those two questions, offering a comprehensive look at the TV ecosystem, as well as the impact—and opportunities—for marketers.
Media 100 revealed – the world’s most awarded campaigns and companies for media excellence
Compiled by WARC, the international marketing insights company, the annual Media 100 Ranking is produced by combining the results of the industry’s most important global and regional media award shows of 2022. The awards tracked are determined by a global industry panel survey and consultation with the WARC Rankings Advisory Board.
