Business

We asked you to vote on which of five iconic American figures should be memorialized in a new biographical portrait by Robert Weingarten, a noted photographic artist. After more than 11,000 votes cast, the winner is…Celia Cruz! Each historical figure brought a different set of ideas to the discussion, and worthy arguments were made for each of them. The Queen of Salsa resonated with a clear majority of the voters, representing a multifaceted story of immigration, music, and entertainment.

We at HispanicAd.com want to thank the team at Eventus for asking us to help get the word out to our readers.

In 1996, AHAA was founded to grow our marketplace and promote our member agencies. Today Hispanic marketing is more important, more challenging and more nuanced. Gene Bryan –

Several months ago in October of 2011 I wrote an op-ed piece titled “I have high hopes for the Association of Hispanic Advertising Agencies”.

It was necessary to write last year’s op-ed piece since I felt after working with AHAA for fifteen years, the momentum and directionality of our Industry’s trade-marketing association did not represent the needs or that it was not a compass for our Industry. 

HispanicAd.com bestowed to Roberto Orci, our first Liderazgo Award for demonstrating ‘Game Changer’ Leadership in the service of our Industry.

HispanicAd.com announced the winners of the 2012 Excelencia Media Planning Awards (HMPE) at a luncheon during Association of Hispanic Advertising Agencies annual conference in Miami, FL on Thursday May 3, 2012.

Winners of the HispanicAd.com 2012 Account Planning Excelencia (HAPE) awards were announced at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Thursday May 3, 2012.

Cesar Conde – President of Univision Networks was honored by his peers in receiving the 2012 HispanicAd.com ‘Media Executive of the Year’ award at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Thursday May 3, 2012.

Lisa Torres – President of ZO Multicultural was honored by her peers in receiving the “HispanicAd.com 2012 HispanicAd.com ‘Media Planning Executive of the Year’ award at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Thursday May 3, 2012.

For the second time, Alex Lopez Negrete – President/CEO/CCO of Lopez Negrete Communications was honored by his peers in receiving the 2012 HispanicAd.com ‘Advertising Agency Executive of the Year’ award at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Thursday May 3, 2012.

Roberto Saucedo – Creative Director of Dieste was honored by his peers in receiving the 2012 HispanicAd.com ‘Creative Director of the Year’ award at the Association of Hispanic Advertising Agencies annual conference in Miami, FL on Thursday May 3, 2012.

Luis Albertini posthumously received one of the Hispanic advertising industry’s highest honors – the Eduardo Caballero Lifetime Achievement Award presented by AHAA, the Voice of Hispanic Advertising. The founder of Spanish Advertising and Marketing Services (SAMS) is being honored for his role in the birth of Spanish-language advertising.

The holiday of Cinco De Mayo, The Fifth Of May, commemorates the victory of the Mexicans over the French army at The Battle Of Puebla in 1862. It is primarily a regional holiday celebrated in the Mexican state capital city of Puebla and throughout the state of Puebla, but is also celebrated in other parts of the country and in U.S.cities with a significant Mexican population. It is not, as many people think, Mexico’s Independence Day, which is actually September 16.

As I read the news regrading how the Department of Education in New York City is banning 50 words from the standardized performance tests for students in the city, I could not stop thinking why this should not apply to our advertising Industry.

Last month I attended one of the best parties in L.A.  No, I’m not talking about the Oscars.  I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea.  But by partnering up with LucasFilm, Brisk was able to offer another element of intrigue at its party: an exhibition of art conceived by emerging, young artists, and based on the iconic characters from the “Star Wars” film.