Television

When the most recent Census numbers came out, it backed up what Hispanic programmers have been saying for awhile — that young Latinos are the fastest growing segment of the population. By: Tim Baysinger (Broadcasting & Cable) Multichannel News

beIN Sport, the new U.S. channels bearing rights to such soccer properties as the top professional leagues in Spain, Italy and France, expects to add a fourth big distributor soon, the channels’ managing director said at an industry conference in New York. By: Kent Gibbons – Multichannel News

Viewers of Spanish language programming in the U.S. want more content and more ways to access it, whether it be on their TV sets or mobile devices, according to a panel discussion at the Multichannel News/B&C Tenth Annual Hispanic Television Summit 2012. By: Mike Farrell – Multichannel News

TV networks and operators want to boost their reach among younger Hispanic audiences, by stepping up social-media marketing and delivering more content across multiple platforms. By: Todd Spangler – Multichannel News

“Language causes a lot of confusion in our space and restriction,” said Antonio Ruiz, partner/communications planning, The Vidal Partnership. “The expertise necessary goes way beyond just delivering something in a language.”
That was the main takeaway from the programming roundtable during B&C/Multichannel News’ 10th Annual Hispanic Television Summit here Wednesday. By: Tim Baysinger (Broadcasting & Cable)

Dish Network’s top Hispanic-segment marketer said the satellite-TV provider sees the value of its relatively large marketing expenditures in a very direct, measurable way: net subscriber growth. By: Kent Gibbons Multichannel News

The marketing specialists on the advertising roundtable had some ideas about rebranding the very event they were speaking at, as Victor Parada, vice president of ad sales at Discovery U.S. Hispanic, suggested “Video” replace “TV” in the Hispanic TV title, and “for Hispanics” slide in place of “Hispanic.” By: Mike Malone (Broadcasting & Cable) Multichannel News

Univision Communications Inc. announced a restructuring of its sales team that will enable the Company to more effectively pursue new business across all platforms while continuing to serve its existing client base. The announcement was made by Keith Turner, president of Sales & Marketing.

Telemundo Media announced Telemundo+, an advertising collaboration between Telemundo and Comcast Spotlight—the advertising sales division of its parent company Comcast—to build an advertising platform that enables leading marketers to geo-target relevant Hispanic households across multiple screens with English, Spanish or bilingual customized messages on general market cable networks.

Telemundo Media unveiled a new brand campaign, “The Power of T,” to the advertising community at Advertising Week in New York City, the world’s premier annual gathering of marketing and communications leaders. Having introduced its new logo at its Upfront presentation earlier this year, the network kicked off an extensive B2B brand campaign at the industry event as a prelude to its consumer roll-out slated for later this year. In its first rebranding effort in over a decade, “The Power of T” campaign celebrates not only the impact and influence of the brand, but also a unique and reflexive relationship with viewers that is signature to Telemundo.

Univision Communications Inc. announced that television industry veteran Alberto Ciurana will be joining Univision Networks as president of Programming and Content. Ciurana will be based in Miami and report to Cesar Conde, president of Univision Networks. He will oversee programming for Univision’s broadcast and cable networks.

KMEX Univision 34 will be celebrating 50 years of serving the Hispanic community of Los Angeles.