MundoFox announced that it has already secured L’Oréal USA, Toyota Motor Sales, U.S.A., Inc. and T-Mobile USA as major advertisers and charter sponsors for the network’s debut.
Television
Woodie joins MundoFox.
Philip Woodie has resigned from his post as President of Lotus Entravision Reps to joins Fox Hispanic Media team as Senior Vice President Ad Sales Mundo Fox National Spot Sales, reporting to Tom Maney / Senior Vice President Advertising Sales Fox Hispanic Media.
6 Ways TV Networks can drive viewership through Effective Marketing.
On the heels of the Upfronts, TV programmers are gearing up for the 2012 fall season. With TV ad spending on the rise and more content choices available to consumers, garnering viewers—and corresponding ad dollars—is more important than ever. According to new research from Nielsen, promotion does drive viewership—and Nielsen is helping TV program marketers to understand just how much.
Cinelatino to present the 54th Edition of Mexico’s Ariel Awards.
Cinelatino will broadcast the presentation of the 2012 Ariel Awards, the highest recognition for film awarded by The Mexican Academy of Film Arts and Sciences (AMCAC, for its Spanish acronym), on Sunday, June 10, at 9pm ET.
MundoFox’s first On-Air Promo on mainstream TV?
According to deadline.com, Fox unveiled the first on-air promo for MundoFox, the upcoming Spanish-language broadcast network backed by Fox International Channels and Colombia’s RCN Television Group. By NELLIE ANDREEVA Check out the commercial, CLICK HERE What do you think?
