Trends

By Dennis Hernández – N’Contact

Check the article from USA Today on Friday, CLICK HERE.  This is why GM agencies are going after the Hispanic market, it makes perfect new business sense for them, the Hispanic market keeps growing and they have more access to CMOs.

The way the economy is and the constant GM advertising budget cuts, who has the most control over advertising budgets?  A Hispanic agency that handles 8-12% of the client’s advertising budget or a GM agency that handles 85%+? How many times have we seen a Hispanic agency working on a project and all of the sudden the client calls to stop the project because they have to use the funds for a GM project?  Well, GM agencies are no longer asking for an increment to their budget for a special project, they are going after the growing Hispanic market business.  Again, it makes perfect sense for GM agencies.

   Mexican art directors, account managers and staff who work at the multicultural advertising agency, Adrenalina, New York, will march in support of immigrants and workers rights and to voice opposition to Arizona’s new immigration law at a rally and march today at Union Square, 14th Street and Broadway.

Adrenalina personnel, including the ad agency’s creative, account management and strategic teams who have visas to work in the U.S., are legal residents and who are U.S.-born Hispanics, will wear white T-shirts conceived and designed by their colleagues bearing the phrase “I Look Illegal.”