More than 90 percent of senior marketers believe training resources for successful agency management are inadequate and that more comprehensive training is needed, according to a study by the ANA’s Marketing Training & Development Center. The study serves as a follow-up to the 2020 ANA/4A’s report The Business Case for Relationship Management. That study found … Read more
By Amy Huber, Doctoral Student – Florida State University, School of Communication Lessons from the Past Writings on multicultural marketing penned since the turn of the century reveal several trends borne from current events. In the early aughts, authors cited an unbridled optimism promising a future celebrating the potentialities of multiculturalism (Burton, 2002; Garcia, 2004). … Read more
C+R Research announced that Jorge Martínez-Bonilla has been named Senior Vice President and Partner. For more than 20 years, Jorge has provided research and consulting services in the U.S. and Latin America. At C+R, Jorge leads the multicultural and Hispanic research divisions, CultureBeat and LatinoEyes. As a life-long language learner, Jorge’s early involvement in cultural … Read more
The 7th edition of the “Latin American Music Awards” will take place Thursday, April 21 from the Michelob ULTRA Arena at Mandalay Bay Resort and Casino in Las Vegas, Nevada, and will be broadcast live on Telemundo starting at 7pm/6c with the red carpet pre-show followed at 8pm/7c by the three-hour awards show. The star-studded … Read more
Future Forum, a consortium launched by Slack with founding partners Boston Consulting Group, MillerKnoll and MLT to help companies reimagine work in the new digital-first workplace, released the latest findings from its global Pulse study, which shows that hybrid has become the dominant work model for knowledge workers around the world. The report reveals that … Read more
By Michael Farmer This is not an industry where you can “fake it until you make it,” with the promise of a big payday if you can just get through a difficult phase. It’s exactly the opposite. The big payday was in the past, when media commissions made agencies rich in the ’60s, ’70s and … Read more
The Hispanic Marketing Council (HMC) announced the call for entry for the HMC Strategic Excellence Awards, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. Census data has revealed that Hispanics are responsible for half of the population growth of the nation and a critical driver of the … Read more
With conversations about race, cultural diversity, and inclusion front and center in society, Latinx audiences expect to see even more diversity now in media than ever before, according to Horowitz Research’s latest FOCUS Latinx: Consumer Engagement 2021 report. Two-thirds (64%) of Latinx consumers surveyed feel the media plays a big role in helping change stereotypes … Read more
Written by Bob Wiesner, Managing Partner for the Americas region of The Artemis Partnership Winning is a habit. And so is losing. New business pursuit teams that are stuck in losing streaks are desperate for a way to reverse their fortunes. Unfortunately, the methods they try often don’t work. Here are some frequently futile “solutions”: … Read more
Commerce media is transforming advertising by using data to close the transaction loop.
By Isaac Mizrahi – Co-President of ALMA As we start a new year, there’s a sense of optimism regarding the expectations around multicultural marketing investments. Before the holiday break, I connected with a few industry leaders representing different segments and discussed the trends for 2022. Here’s an edited version of my conversations with Albert Rodriguez, … Read more
The pandemic witnessed many brands turning to performance-based strategies to survive, but after stunning growth comes a host of challenges – in worlds both real and invented. COVID-19 has significantly accelerated our development and use of technology over the past 18 months, largely fueled by advertisers’ efforts to evolve their ecommerce offerings and meet the … Read more
In America, there is racial inequality in many areas, including our wealth. Current trends show that a wide financial gulf continues to divide racial groups in the U.S., with Hispanic and black Americans still at the bottom of the economic ladder. Non-Hispanic white Americans have a median household wealth of $139,300, compared to $12,780 for … Read more
When it comes to direct marketing media strategies, email remains king among advertisers while social media is gaining ground and running a close second, according to a new ANA study. The study, Response Rate Report 2021: Performance and Cost Metrics Across Direct Media, revealed that email was the most used medium in all campaign types … Read more
In a year that continued to present audiences with an unprecedented variety of streaming platforms and content, U.S. consumers took full advantage of their options. In December 2021, audiences even eclipsed the amount of time they spent streaming (183 billion minutes) at the height of COVID-driven lockdowns in early 2020 (160 billion minutes). Fueled by … Read more
According to our latest Cord Evolution Study, 46% of Americans don’t have a traditional TV cord. The gap between corded and cordless Americans has narrowed to just 7 percentage points. In this new report, we share our latest insights about how Americans watch TV, including some of the key reasons that cord cutters gave for … Read more
Sci-fi writer Neal Stephenson coined the term ‘metaverse’ in 1992 to describe a 3D virtual space. While it sat quiet for many years, metaverse has taken off since October 2021 when Facebook rebranded as Meta and has continued with Microsoft’s acquisition of Activision Blizzard this month. A set of rapid pulse surveys conducted by Ipsos … Read more
After college, Marissa Nance headed to New York City with just enough cash to cover a month of expenses and more than enough talent to land a job at one of the largest advertising agencies in the world. Fast forward a few years, this pioneering media expert, fearless marketing executive, and groundbreaking content producer with … Read more
by Luis Miguel Messianu, Founder, Creative Chairman and CEO, Alma While I love, embrace, and can even say I’m an “early adopter” of new technologies, I’m a bit at odds with the overwhelming overload of Metaverse, NFT’s, bitcoin, crypto and all the advances of our society. Each of these come to us as sharp contrast … Read more
The 2022 Edelman Trust Barometer reveals that business holds onto its position as the most trusted institution, with even greater expectations due to government’s failure to lead during the pandemic. By an average of five-to-one margin, respondents in the 28 countries surveyed want business to play a larger role on climate change, economic inequality, workforce … Read more
