By Scotty Tidwell The creator economy is on fire, and brands are turning to influencer campaigns to increase their ROAS as the digital advertising ecosystem shifts and CPMs rise. Unfortunately, most brands fail to work effectively with creators and influencers. Too many brands view creator and influencer collaboration strategies as a “numbers game”: “How many … Read more
NBCUniversal Telemundo Enterprises announced Eli Velazquez, Executive Vice President of Sports, will assume leadership of Telemundo Deportes, the network’s award-winning sports division, reporting to Beau Ferrari, Chairman, NBCUniversal Telemundo Enterprises. The announcement comes following Telemundo’s record breaking coverage of FIFA World Cup Qatar 2022™ and its recently announced exclusive Spanish-language partnership with the U.S. Soccer … Read more
Black Americans are key drivers of American popular culture both as creators and consumers. Their artistic endeavors and media consumption help drive the $720 Billion media and entertainment economy. As part of The Black Consumer Project, our four-part consumer research series, we looked at specifics of how Black Americans engage with media and entertainment. The … Read more
BMI will honor revered singer/songwriter Ana Bárbara with the BMI Icon Award at the 30th Annual BMI Latin Awards. The private ceremony will be hosted by BMI President & CEO Mike O’Neill and BMI Vice President, Creative, Latin, Jesus Gonzalez.
The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), announces its Diverse Owned and Targeted Media GrowthFronts, an inaugural industry media upfront event hosted at DotDash Meredith headquarters in New York City. The event brings together diverse owned and targeted media entities with buyers and advertisers, increasing visibility and access for media entities including Black, … Read more
Fuse Media announced its 2023-24 Upfront strategy at The Alliance for Inclusive and Multicultural Marketing’s (AIMM) “Diverse Owned and Targeted Media GrowthFronts.” With an expanded roster of DEI-focused channels to provide advertisers with unparalleled opportunity to connect with young, multicultural consumers, and a programming lineup that champions this audience, Fuse Media holds a truly unique … Read more
From geopolitical conflicts and economic instability to the ongoing threats related to climate change, CMOs are facing no shortage of external challenges. However, we believe they are likely well-positioned to create new levers for organizational growth amid such uncertainty. For our 2023 Global Marketing Trends report, we used executive surveys and conversations conducted in June … Read more
Driven by a proliferation of digital advertising providers and unprecedented volume of spend, today’s digital media spending landscape is changing rapidly. Marketers need to become more savvy and aware of where their money is going— and how exactly it’s spent. New laws and policies around privacy and tracking will soon make third-party cookies a thing … Read more
In recognition of Colorectal Cancer Awareness Month, the Colon Cancer Coalition and cross-cultural agency BeautifulBeast invite the world to join the campaign and talk about their crap. Colorectal cancer is on the rise among younger people and has been steadily increasing over the past thirty years. It is important, however, to note that screening for … Read more
Experts are split about how much control people will retain over essential decision-making as digital systems and AI spread. They agree that powerful corporate and government authorities will expand the role of AI in people’s daily lives in useful ways. But many worry these systems will diminish individuals’ ability to control their choices Advances in … Read more
EstrellaTV is launching its new daytime lineup and theme, ¡Alegra Tus Dias! (Brighten Your Day). The new programming lineup starts with the premiere of the leading morning show in Mexico, Venga la Alegria, which will air at 12 p.m. ET/11 a.m. CT/9 a.m. PT and will feature local and national news and entertainment breaks. The … Read more
Canela Media will be celebrating International Women’s History Month this March with special programming across all its verticals, including Canela.TV, Canela Kids, Canela Music and Canela Deportes. Presented by Target, the celebratory programming will be supported by curated content meant to highlight Latina trailblazers for their work that continues to add value to our communities. … Read more
By Brian Wieser / Madison & Wall The largest agency holding companies have now reported their full year earnings results for 2022, and outcomes were, for the most part, very good. There has been a perception over many years among that agencies were poised to experience secular decline. Needless to say, I didn’t agree then … Read more
According to Kantar’s Connect database, 20% of brand touchpoints account for about 80% of the brand impact. So, selecting the right touchpoints and allocating budget accordingly is essential. Our annual Power of Connections research mines Kantar’s creative and media databases to understand the evolving media landscape. You can download the guide below, but for now, … Read more
By Polly Wyn Jones – Global Knowledge Manager, Creative & Media With marketing budgets under increasing pressure, it is more important than ever to ensure that precious investment will lead to profit. New evidence from Kantar and WARC shows the important role creative quality can play in driving ROI. We know that brands can ‘go … Read more
By Mario X. Carrasco Data and programmatic advertising: What’s next? Programmatic advertising has established itself as a leading method of buying and selling digital advertising space in recent years and continues to grow in popularity. In 2022, over 90% of all digital display ad dollars transacted programmatically. Automation and data-driven decision-making have revolutionized how advertising … Read more
The Hispanic Public Relations Association (HPRA) announced its 2023-2025 board of directors. The organization also announced expansions of both its local and student chapters in key markets, allowing HPRA to better serve current and future multicultural communicators. “Over the past two years, HPRA has seen incredible growth throughout all levels of the organization and has … Read more
The daytime population of traditional U.S. job centers plummeted in 2020 after the COVID-19 pandemic hit and lockdowns and social distancing pushed more people to work from home. This shift to remote work in large segments of the workforce significantly impacted commuting and consumer spending at restaurants, retail outlets and the demand for commercial real … Read more
OnePlus has selected Chemistry Cultura as its first-ever Hispanic communications agency of record. The company has long been popular with diverse audiences across the United States, and is taking a proactive step to more deeply engage with the burgeoning Latino market. “Since launching in 2013, and operating in the U.S. and Canada since 2018, we … Read more
